JJ Lin

A master of the soulful, piercing ballad, JJ Lin is prolific. He’s known equally well for his captivating songwriting as well as his show-stopping vocals. Lin’s boyish image was a breath of fresh air when he debuted in 2003 with Music Voyager. And he’s continued to hone his craft, refusing to become complacent despite his extensive repertoire of golden ballads—“Practice Love”, “She Says” and “If Only” to name just a few—deftly weaving sophisticated musical arrangements with pop sensibilities. The multi-award-winning artist reveals more intimate sides to himself as his catalogue grows.

In 2017, Lin launched his business career. He established Team Still Moving under Gunfire (Team SMG), a professional esports team. Initially focused on Arena of Valor, Team SMG has expanded itself into other games such as PlayerUnknown's Battlegrounds in 2018, Mobile Legends: Bang Bang in 2020 and Dota 2 in 2021.

In July 2022, Lin said he is collaborating with Kiat Lim, son of Singaporean billionaire Peter Lim, and Elroy Cheo, a scion of the Cheo family that owns edible oils firm Mewah International, to co-found ARC, an app-based digital community that authenticates member profiles with non-fungible tokens (NFTs). Beginning 30 September 2022, Lin ran his pop-up café Miracle Coffee at the outdoor rain oculus of ArtScience Museum. It was also announced that a flagship outlet of Miracle Coffee was expected to be opened at the museum's lobby in 2023.