Jacquelyn Ottman

Since founding J. Ottman Consulting, Inc. nearly 20 years ago, Jacquelyn Ottman and her colleagues have helped over 60 Fortune 500 businesses, the ENERGY STAR® label and other organizations learn how to seize opportunities by pro-actively addressing consumers’ environmental concerns. With unmatched experience in the field of green marketing, Ottman has helped clients develop concepts for exciting new products with less environmental impact and strategies for reaching green consumers while minimizing the risk of backlash.

Her book—Green Marketing: Opportunity for Innovation, is called the "definitive work on the subject" by the American Marketing Association. She's a sought-after speaker at conferences in North America, South America, Europe and Asia and at corporate forums run by IBM, 3M, Philips Electronics and GE, to name a few.

The principal organizer and driving spirit behind the Design:Green eco-design educational initiative, she sits on the Advisory Board of the Centre for Sustainable Design (UK), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman. For seven years, she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement.

A graduate of Smith College, she attended NYU Graduate School of Business Administration. She also holds an advanced certification from the Creative Education Foundation in facilitating the Osborn-Parnes Creative Problem Solving Process.

Doing Green Marketing Right: Seven Strategies for Success

Alternatives to Eco-Labels

20 Years of Green Marketing: A Look Back and a Look Ahead

20 New Rules of Green Marketing in 20 Minutes—and Plenty of Time for Questions

Building the Credible Green Brand

Eco-Innovating for Profitable Sustainability