Jason Mink

Jason Mink is Founding Principal and President of COGNITION, a Branding, Marketing & Web Design agency driven to enhance its clients ability to connect to their audiences, shape perception and generate response. Living in such diverse places as Los Angeles, Toronto, and Charlotte, NC has fostered his fascinating take on varying cultures and perspectives.

At age 5, Jason fancied himself the next great movie director. Later in college, Jason's interest gravitated toward the psychological and anthropologic underpinnings of marketing and design. His enthusiasm is shared equally for design and the reasons why design affects people.

Majoring in Organizational Communications and Marketing at the University of North Carolina in Charlotte, Jason completed his degree while acting as Director of Marketing for Shook Design Group, a nationally recognized architecture firm specializing in branded environments within a variety of consumer industries. Prior to his four-year stint as Director of Marketing, Jason held an Account Executive position with Jefferson Pilot. When founding COGNITION in 2002, Jason fashioned a brand-building process entitled the COGNITION BRANDING FRAMEWORK (see second page or reverse) to deliver comprehensive marketing that meets today's changing world. He has served as principal-in-charge of numerous award winning projects, and has led clients like Compass Group, Johnson & Wales University, Dilworth Coffee, Lexington Home Brands, Le Mystere and the YMCA to embrace change and develop strategically driven creative that impacts their markets.