Jeff Manning

Jeff Manning is a nationally recognized marketing leader, best known for leading the transformation of the "GOT MILK?" campaign from a local tagline into one of the most influential advertising campaigns in history. His efforts not only popularized the phrase but also turned "GOT MILK?" into a competitive brand alongside major beverage companies.

Manning has extensive experience in the advertising industry, having spent over 25 years at major agencies such as Grey, JWT, and McCann Erickson. He has handled a diverse array of clients including Procter & Gamble, Clorox, and Bank of America. Before his iconic work with the California Milk Processor Board, he was deeply involved in generic marketing campaigns for various commodities including beef, potatoes, eggs, raisins, and notably, milk. His strategic acumen is evident in how he utilized licensing agreements with major food companies such as Nestlé, Kraft, Nabisco, and McDonald's to elevate the "GOT MILK?" brand.

In 2005, Manning launched his own consulting firm, Got Manning?, which provides strategic marketing advice. His firm specializes in reigniting mature brands and categories, leveraging his vast experience to offer strategic insights into branding, marketing, and public relations. Manning's approach is not only applicable to the food and beverage sector but also spans financial services, retailing, consumer electronics, and destination marketing.

As an accomplished author, Manning penned "GOT MILK? The Book," providing a detailed behind-the-scenes look at the creative and strategic processes behind the campaign. He continues to contribute articles on managing creative teams and marketing for non-profits and associations. Manning's educational background includes a Master’s Degree in Journalism from Northwestern University, and he has shared his expertise as a lecturer at the MBA level at UC Berkeley and UC Davis.

A dynamic and engaging speaker, Manning has addressed audiences at various prestigious forums, including TED and TEDx events. He speaks on a wide range of topics such as "Reigniting Mature Brands & Categories," "Managing & Motivating Creative People," and the impact of social media strategies. His insights extend into future trends, innovation, and disruption, making him a sought-after speaker for understanding market dynamics and consumer engagement across diverse platforms.