Jeff Thull

Jeff Thull combines the best of street-smart selling and strategy execution, with the best of university-level learning.

As President and CEO of Prime Resource Group, Jeff Thull has designed and implemented business transformation and professional development programs for major companies worldwide, including Shell, Siemens, HP, Honeywell, 3M, Boston Scientific, and Georgia-Pacific. Known for his expertise in complex sales, leadership excellence, and creating customer-centric organizations, he has developed several proprietary concepts such as "Mastering the Complex Sale®", "Diagnostic Selling®", and "Diagnostic Marketing®". Thull is recognized as a thought leader in sales and market strategies for complex sales environments, contributing significantly to the strategic account management of his clients.

Thull is a compelling, entertaining, and thought-provoking keynote speaker with a track record of delivering over 3,500 speeches and seminars globally. His presentations are known for their take-action motivation, profitable "out-of-the-box" ideas, content-rich humor, and bottom-line impact. They often include topics related to leadership and sales efficiency in complex global markets, aiming to inspire high-performance teams and accelerate product to market using value-driven strategies.

Thull's work is published in hundreds of business and trade publications. He is the author of four best-selling books, including "Mastering the Complex Sale: How to Compete and Win When the Stakes are High," "The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale," and "Exceptional Selling: How the Best Connect and Win in High Stakes Sales." These publications provide a comprehensive guide to navigating and winning in high-stakes sales environments, offering tools to enhance sales and communication skills. Thull motivates people to take action and lets them have fun doing it.