Jenny Rooney

Jenny Rooney is Adweek's first chief experience officer, creating new initiatives, resources and experiential offerings to better serve marketing decision-makers and the global marketing ecosystem.

Rooney is an award-winning innovator, curator and connector among the world’s leading CMOs and beyond. She’s built a professional reputation as a trusted, unbiased thought leader, trend-tracker and visionary. Having served as a business journalist for more than 25 years covering the advertising, marketing and brand industry and exclusively executive-level marketing decision-makers, she has a deep understanding of the dynamics of marketing and the marketing industry and its leadership. She’s conceived of and successfully launched multiple initiatives, platforms, series and events for CMOs, other C-suite executives, and the broader advertising and marketing community. Through interviews with hundreds of marketing leaders, participation and membership in the marketing industry’s foremost alliances, summits and organizations, and collaboration with premier business schools nationwide, she’s cultivated an extensive and valuable network of relationships with the most influential global chief marketers, business leaders, educators and futurists.

As Chief Experience Officer at Adweek, she’s tasked with bringing a community-first lens to everything Adweek does, creating new initiatives, resources and experiential offerings to better connect with and serve marketing decision-makers and the overall marketing ecosystem, building consistency and value across all touchpoints.

She previously served as Managing Director and Cofounder of CMO House at Black Glass, an IPG marketing consultancy, advising CMOs and providing them with needed resources and access to excel.

Prior to that, she spent 10 years at Forbes as Communities Director, Assistant Managing Editor and Editor and Chair of the CMO Network, where she managed content and events critical to executive-level marketing decision-makers, particularly the annual Forbes CMO Summit; interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Video Interview Series; led the World’s Most Influential CMOs list; developed the Forbes CMO University Alumni Series; conceived of and launched Forbes CMO Next, an annual list of 50 game-changing CMOs; and oversaw development of the Forbes 30 Under 30 in Marketing and Advertising list.