Kate DiLeo

An “accidental brand strategist” who originally intended to pursue a Ph.D. in Anthropology, Kate DiLeo discovered the power of branding during her first sales job. In the pursuit of making quota, DiLeo realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job.

DiLeo overcame and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition.

That pitch, which DiLeo calls the Brand Trifecta, is rooted in her firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points tells prospects what they ultimately need to take the next step and buy.

DiLeo’s success in building a winning brand pitch for outbound sales was the catalyst for her career in branding, and it is this same brand pitch that she has directly taught to more than 300 clients worldwide. DiLeo is also a #1 International bestselling author who teaches at some of the world’s premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.