Kelly Vero

Kelly Vero is a seasoned professional with over 30 years of experience in game development and technology, having contributed to some of the world’s most renowned franchises. Her career at the forefront of the video game industry has expanded her expertise into the gamification of concepts across various sectors, from fashion to entertainment. This diverse experience allows her to blend creativity with technical proficiency, driving innovation in an ever-evolving technological landscape.

Passionate about pushing technology to its emergent edge, Vero focuses on education, sustainability, and imagination. She is dedicated to leveraging these areas to educate, produce, and develop the growth of new technologies, from the metaverse and NFTs to hardware and digital trust. Her work in these fields not only fosters innovation but also explores how these technologies can be responsibly integrated into our changing world.

Throughout her career, Vero has been involved in a wide range of projects, including popular games like the "Tomb Raider" series, "Transformers", and "Candy Crush". She has also collaborated with major brands such as Adidas, Fila, and Puma, and contributed to various LVMH projects, including the creation of the first NFT handbag. Most recently, she served as the technical co-founder of Aequaland, the world’s first metaverse for children. In October 2021, she produced the first standard for NFTs in luxury and art, demonstrating her commitment to shaping the future of these emerging technologies.

In November 2023, Vero published her book, "From Pixels to Portals: Exploring the Future of the Metaverse Through the Evolution of Video Games", which was nominated for the British Business Book Awards in 2024. Her work continues to inspire and influence the intersection of creativity and technology, as she brings her imagination and expertise to the forefront of the industry.