Kenneth W. Gronbach

Kenneth W. Gronbach is a keynote speaker and demographer who predicts that the United States and the Americas will excel culturally and economically in the post-corona era due to their superior demographics. As president of KGC Direct, LLC, Gronbach has nearly three decades of experience in retail advertising, marketing, and demographic research. His ability to forecast societal, commercial, economic, cultural, and political phenomena with remarkable accuracy stems from over twenty years of proprietary demographic study. His approach combines marketing savvy with practical demography, making him a sought-after expert in the field.

Gronbach delivers keynotes across the United States and globally, addressing the importance of understanding demographic shifts for strategic planning in various sectors. His company conducts high-value customized demographic research, particularly focusing on how demographic trends can forecast market trends and societal phenomena. His keynote program "Demography is Destiny" explores how these trends shape economic and cultural futures, using real-life examples to make the science of shifting demography accessible and relevant to today's business climate. Organizations such as MHEDA, True Value, and Community Bankers of Michigan have praised his engaging and insightful presentations.

Gronbach is the author of several books including "The Age Curve: How To Profit from the Coming Demographic Storm," "Common Census: the Counter-Intuitive Guide to Generational Marketing," released in 2005, and "Decades of Differences: Making it Work," a 2011 publication addressing intergenerational challenges in the workforce. His latest book, "Upside: Profiting from the Profound Demographic Shifts Ahead," was published in April 2017. His work not only provides insights but also includes custom demographic research and analysis for executive-level clients, affirming his positive, upbeat, and pro-America stance in his professional engagements.