Larry Vincent

Over the past two decades, he has developed brand strategies for some of the world’s most beloved brands, including CBS, Disney, Coca-Cola, Four Seasons Hotels, MasterCard, Microsoft, the National Football League, Sony PlayStation, Southwest Airlines, The Home Depot and vitaminwater.

An active and engaging writer and speaker, his first book, Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy, 2002, has earned high praise for its innovative, story-based approach to brand strategy and development. His latest book, Brand Real , 2012, is packed with proven, applicable management practices on how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies.

Prior to joining UTA, Larry ran the strategy teams at several leading brand and marketing agencies, including Siegel+Gale, Octagon Worldwide and Cabana Group. He began his career in the corporate strategic planning group of The Walt Disney Company, where he led projects that leveraged Disney’s brand equity and integrated marketing power with corporate partners such as AT&T, American Express, Coca-Cola, and Kodak.

Larry holds an MBA from the Marshall School of Business at the University of Southern California. He also received a Bachelor’s degree from USC, where he attended the School of Cinema-Television.