Lisa Tanzer

Lisa Tanzer is the President of The Life is Good Company, where she has played a pivotal role in integrating the for-profit and the non-profit arms of the organization. She first joined the board of "Project Joy," which later evolved into The Life is Good Kids Foundation, impacting over 1 million children annually. Under her leadership, Life is Good not only focuses on selling apparel and accessories but also emphasizes spreading the power of optimism through its products and social initiatives.

Before her presidency, which began in 2016, Tanzer built a robust career in both strategy consulting and marketing. She has held significant roles at PricewaterhouseCoopers, The Gillette Company, Hasbro, and Staples. Additionally, she has been involved with various start-ups in the e-commerce, entertainment, and education sectors, bringing a wealth of experience and a unique perspective to her leadership at Life is Good.

Today, as President, Tanzer continues to drive the company’s mission forward, managing growth while ensuring the brand’s message of optimism is conveyed through every product and campaign. Her effective leadership and transformative insights make her a sought-after speaker, addressing audiences at major conferences and institutions such as VF Corporation, Changemaker Chats, Bay Path Women’s Conference, and Tufts University, among others. Her talks often focus on brand building, professional development, and the impactful synergy between for-profit strategies and non-profit goals.