Lon Safko

Lon Safko is a bestselling author, speaker, trainer, consultant, and inventor recognized for his pioneering contributions to technology and marketing. Safko created the "First Computer To Save A Human Life" as coined by Steve Jobs, reinforcing his reputation for innovation. His inventions, including 18 other significant creations and more than 30,000 of his papers, are preserved in the Smithsonian Institution in Washington, D.C., highlighting his creative genius.

Safko is also the host of the PBS Television Special "Social Media & You... Communicating In A Digital World," which underscores his expertise in digital communications. His extensive career includes developing numerous hardware and software solutions for the physically challenged, the first CAD software for civil engineers, the archetypes for the Apple Newton and Microsoft's "Bob" Operating System, and the introduction of Tool-Tips in user interfaces.

Having founded over 14 successful companies, Safko's entrepreneurial spirit is evident. His ventures include Paper Models, Inc., which pioneered Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing "V-E-Tailing." He holds three United States Patents for these innovations. Safko's accolades include The Westinghouse Entrepreneur of the Year, Arizona Innovation Network's Innovator of the Year, and recognition from the Arizona Software Association. He has been featured extensively in major publications like Entrepreneur Magazine, INC. Magazine, and Popular Science Magazine and was a 2017 Pulitzer Prize Nominee.

As an author, Safko has written several impactful books, including "The Social Media Bible" and "The Fusion Marketing Bible," which have guided numerous corporations in mastering integrated marketing strategies across traditional, digital, and social media. "The Social Media Bible" reached #1 on Amazon in both Business & Marketing categories and is available in five languages. His most recent work, "The Innovative Thinking Bible: Cracking The Creativity Code," focuses on enhancing corporate creativity and innovation. Lon Safko's presentations and coaching focus on leveraging innovative thinking and advanced social media strategies to boost productivity and profitability, constantly encouraging his audience to view the world from a fresh perspective and discover new methods for problem-solving and marketing.