Lori Allen

Mother. Grandmother. Entrepreneur. Businesswoman. Leader. Best friend. Survivor. Author. The chiffon, lace, and pearls are just the icing on the cake when it comes to Lori Allen.

Allen is one of the world’s foremost experts on bridal couture and currently stars in the TLC network’s ten season reality show "Say Yes to the Dress: Atlanta," as well as four-season "Say Yes to the Dress: Bridesmaids," which are filmed on-site at her Atlanta-based bridal salon, Bridals by Lori. She opened Bridals by Lori just two weeks after graduating from all-girl Columbia College in South Carolina. Four decades later, the store has grown to become one of the premier bridal salons in North America, and brides from as far away as Russia and Australia visit Bridals by Lori to find their perfect dresses.

Allen uses her vast knowledge of wedding dress styles, trends, and fits to assist brides-to-be in their search for the ideal wedding gown, and her sassy, straightforward attitude has become a signature element of the show. In 2012, Allen made the courageous decision to share her personal battle with breast cancer in the TLC special "Say Yes to the Cure: Lori’s Fight," which won the 2013 Realscreen Award for Best Health & Well Being Programming. Today, Allen travels the nation speaking about breast cancer and raising awareness for early detection.

Allen wants to share her insights with her peers — mature women eager to make the most of the last quarter of their lives. Her debut book, "Say Yes to What’s Next," is inspiring a lifestyle movement for women of all ages, particularly women over 50. Armed with lessons learned from her own experience and a major dose of her signature humor, Allen is ready to guide women as they take control of their lives and choose their own answers to What’s Next?