Mark King

As CEO of Taco Bell Corp., Mark King was responsible for driving the business's overall brand strategy and performance in the U.S. and internationally. Drawing on his retail experience and track record of driving innovation, brand relevance, and culture, King accelerated the innovation, sales growth, and unique brand identity that makes Taco Bell a Category of One. In 2023, King announced his retirement from Taco Bell, and in 2024, joined Ice Cube and Jeff Kwatinetz's global BIG3 3-on-3 basketball league as Chairman of the Board. He also serves as CEO of Xponential Fitness.

Before joining Taco Bell, King served as president of adidas North America from 2014-2018. Under his leadership, adidas' market share doubled in under three years, and sales tripled in four years. In addition, King cultivated new energy for the company’s culture, resulting in the double number of employees at adidas, an industry-shattering retention rate, the highest employee net promoter score in the company, and more than 500,000 job applications in one year.

Prior to adidas, King spent 34 years at TaylorMade, quickly rising from a territory sales representative to president of TaylorMade in 1999 and CEO in 2002. During King’s tenure as president and CEO, TaylorMade became the leading and most profitable golf company in the world, catapulting the business from $300 to more than $1.85 billion in sales.

Learned from his nearly 40-year career, King believes in creating the right atmosphere to unleash the potential of people to make extraordinary breakthroughs happen. As a leader, King steers with a belief system based on keeping a growth mindset, investing in people, and encouraging an innovative culture to achieve success.

In 2017, Footwear News honored King with the number one spot on their Power 100 list, and in 2016, they named him “Person of the Year.” Also, in 2017 and 2016, King was named “Executive of the Year” by the Portland Business Journal. He served as the chairman of the National Golf Foundation and was consistently named as one of the ten most powerful people in golf during his years at TaylorMade-Adidas Golf.

King currently serves on the Board of Directors for the V Foundation Victory Over Cancer. Together with his daughters, he has also raised more than $10 million for children's charities around the world through their OneKind Foundation.

King graduated from the University of Wisconsin–Green Bay with a bachelor’s degree in Business Administration.