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Matthew Willcox Biography
Matthew Willcox focuses on how insights from behavioral science can help organizations be more successful at influencing the choices they need people to make. In 2007, he founded the Institute of Decision Making, the first think tank that bought behavioral scientists and marketing practitioners together.
He has more than 25 years marketing strategy and human insights experience, working with clients including Levi Strauss, GSK, Novartis, and Unilever. He has provided marketing consultancy for energy efficiency programs with Pacific Gas & Electric and the California Public Utilities Commission. Willcox has spoken at major marketing events in Africa, Asia, Europe, and North America and has run well over 100 workshops round the world on behavioral marketing and choice architecture to help organizations bring a deeper understanding of how humans make choices to their work.
Willcox’s first book, "The Business of Choice" was published by Pearson in 2015 and was named “Marketing Book of The Year” by M&SB, and co-winner of the American Marketing Association’s prestigious Berry Book Prize. The updated second edition was a prizewinner in the 2021 Axiom Business Book Awards.
All American Speakers Bureau is a full-service talent booking agency providing information on booking Matthew Willcox for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Matthew Willcox speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Matthew Willcox for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Matthew Willcox speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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