Mayur Gupta

Mayur Gupta is currently the Global VP for Growth & Marketing at Spotify, where he is pivotal in expanding both the free and subscribed user base through innovative growth hacking and data-driven strategies. At Spotify, he spearheads the development of a connected marketing ecosystem and growth machinery for the company’s multi-sided marketplace. This initiative aims to enhance programmatic discovery and accessibility, thereby optimally connecting artists with fans. Based in New York, USA, Gupta is fluent in English and utilizes his extensive expertise to drive Spotify's market presence and user engagement.

Prior to his role at Spotify, Gupta served as the Chief Marketing and Strategy Officer at Gannett – USA Today Network. In this capacity, he led the transformation of the company from a news media platform to a digital content subscription marketplace. His responsibilities included spearheading a team of strategists, brand marketers, growth hackers, and data scientists to actualize Gannett’s mission of building trusted local communities. His approach centered on the synergy of growing an authentic brand, expanding the user base, and enhancing user value to drive sustainable business growth. His strategic vision also encompassed a data-inspired marketing and growth engine for both direct-to-consumer and B2B sectors, working closely with various internal teams to steer digital transformation.

Before his tenure at Gannett, Gupta was the Chief Marketing Officer at Freshly, where he transformed the brand into a prominent lifestyle entity while significantly boosting business performance. His strategy involved breaking down barriers to healthy eating and inspiring people to achieve their potential. Further back, as the Chief Marketing Officer and SVP, Digital Platforms at Healthgrades, he drove the company’s digital transformation and spearheaded the development of a large digital marketplace platform in healthcare, focusing on OmniChannel experiences and patient engagement. Additionally, his career highlights include his role as the first Global Chief Marketing Technologist at Kimberly Clark, where he established a comprehensive, connected digital ecosystem, integrating various facets such as big data, analytics, eCommerce, CRM, and mobile solutions. Through these roles, Gupta has consistently demonstrated his capability to leverage technology and marketing to drive business growth and consumer engagement.