Melissa Hartwig Urban

Melissa Urban is a seven-times New York Times best-selling author who specializes in helping people establish healthy boundaries and successfully navigate habit change. She is a co-founder of Whole30, a popular 30-day dietary program designed to reset eating habits, improve health, and change the emotional relationship with food.

As a New York Times bestselling author, Urban has written several books, including "It Starts with Food," "The Whole30," and "Food Freedom Forever." These works not only outline the principles of the Whole30 program but also offer guidance on maintaining healthy habits beyond the 30-day challenge. Urban's writing combines scientific research with practical advice, making it accessible to a broad audience. Her ability to connect with readers and followers has led to a strong and loyal community that shares her commitment to health and wellness.

In addition to her work with Whole30, Urban is a dynamic public speaker and advocate for mental health, fitness, and personal growth. She frequently addresses topics such as the psychology of food, addiction, and the importance of self-care. Urban has also been open about her own struggles, including her journey to sobriety, which has resonated with many people seeking to make positive changes in their lives. Her transparency and authenticity have helped her build a brand that is not just about food but about creating a sustainable and healthy lifestyle.

She holds a degree in kinesiology and is a Certified Sports Nutritionist who has become a leading voice in the wellness industry. Her journey began in 2009 when she launched the Whole30 program, which emphasizes whole, unprocessed foods and the elimination of sugar, alcohol, grains, legumes, and dairy for 30 days. This program quickly gained traction and became a cornerstone of the health and wellness community.