Michael Lee

Michael Soon Lee, MBA, CSP, is the first Asian American to earn the Certified Speaking Professional (CSP) designation from the National Speakers Association. With over 14 years of experience as a keynote speaker, he addresses vital topics such as multicultural marketing, diversity, and cultural negotiation techniques. Lee has published eight books, including "Cross-Cultural Selling for Dummies" and "Black Belt Negotiating", providing expert advice on engaging with diverse consumer bases and effective negotiation.

Lee serves as the Marketing Director for the State of California and has previously worked as a producer for the ABC Television Network, bringing a rich background in both marketing and media. His expertise in multicultural marketing emphasizes the significance of culturally-sensitive campaigns, which are crucial for reaching a broad market valued nearly at $2 trillion in the United States. His client list includes prominent organizations like Coca Cola and the National Association of Realtors.

Apart from his professional achievements, Lee is actively involved in advocating for workplace diversity and customized customer service to cater to diverse consumer groups, including Hispanics, African Americans, Asians, and Middle Easterners. He also addresses the challenges and benefits of workplace diversity, noting that embracing multicultural workers can lead to advantages such as enhanced language skills, global awareness, and innovative solutions. Additionally, Lee contributes to educating men on appropriate workplace behavior in the #MeToo era, covering crucial topics like gender inclusion, understanding harassment, and creating a supportive environment for women. Through his speaking engagements and educational programs, Lee makes understanding and managing cultural differences both insightful and accessible.