Neil West

Neil West is a pioneer and key figure in the digital music and entertainment industry. With 25 years at the forefront of digital content business transformation, West has been a driving force in changing how we consume music and online content. His work at Apple, both in the UK and Europe, has positioned him as an influential leader in the field, particularly during his tenure as Head of Music and later as Head of Apple Services.

West's career is remarkable, highlighted by his leadership at Apple, where he led the music team in Europe as iTunes rose to become the world's largest music retailer and through the launch of Apple Music. He was a co-founder and curator of the iTunes Festival. He led Apple’s Services businesses (App Store, Apple Music, Apple TV+, Apple Books, Apple Podcasts, Fitness+) in Southern and Eastern Europe. Prior to joining Apple he served as European Editor-in-Chief for Rhapsody, the world's first music streaming subscription service. West has also been the Creative Director of San Francisco startup GarageBand.com and Editor-in-Chief of NEXT Generation, the leading US videogames magazine. His #4 position in The Guardian's Music Power 100 in 2011 is a testament to his influence in the industry.

West's conferences are known for their innovative approach and ability to foresee future trends in the digital entertainment industry. Using an interactive and engaging style, West shares his experiences and insights on the evolution of the digital market, offering unique perspectives and valuable lessons to his audience. His ability to blend personal stories with trend analysis makes his presentations an educational and inspiring experience.