Pamela Danziger

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is the president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. Danziger's expertise extends to branding, marketing, data science, and analytics, particularly in the fields of tourism and hospitality.

Danziger received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 and was named to Luxury Daily's elite list of 25 "Luxury Women to Watch 2013." Her prowess in the industry led to her recognition as one of the Top 10 Thought Leaders in Retail in 2024 by Thinkers360. She is also a contributing columnist to The Robin Report and a senior contributor on Forbes.com.

A prolific writer, Danziger has authored several influential books including "Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury" (2011), "Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience" (2006), "Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes" (2005), and "Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior" (2004). Her latest collaborative work is "The Corporateneur Plan: Your Roadmap from Mid-Career Professional to Entrepreneur" with Ken Rohl. Danziger's deep dive into the psychology of consumer behavior, particularly in the luxury and discretionary markets, empowers brands with actionable insights to capture their most profitable, high-potential customers.