Paul Gillin

Paul Gillin is a veteran technology journalist with more than 25 years of editorial leadership experience, including roles as founding editor-in-chief of TechTarget and executive editor for 15 years at Computerworld. Since 2005, he has advised business-to-business marketers on using social media and quality content to engage customers effectively. Gillin is renowned for his ability to demystify complex concepts with straightforward explanations, anecdotes, and humor. He frequently speaks on the evolution of the sales funnel in digital marketing, emphasizing the importance of trust in shortening the sales cycle and securing repeat business.

Previously, Gillin was the founding editor-in-chief of TechTarget, one of the most successful new media entities on the Internet. His editorial career also includes a significant tenure as editor-in-chief and executive editor at the technology weekly Computerworld. He has contributed to numerous publications, including The New York Times, Advertising Age, and the San Jose Mercury News. His work also includes over 200 articles on new media and technology.

Gillin has authored several influential books on social media and marketing. His 2007 book, "The New Influencers," discusses the impact of bloggers and podcasters on traditional marketing and received a silver medal in the business category from Foreword magazine. Other notable works include "Secrets of Social Media Marketing," a practical guide to best practices in digital publishing and marketing, and "Social Marketing to the Business Customer," co-authored with Eric Schwartzman, which was published in 2011. Additional titles include "Attack of the Customers," "The Joy of Geocaching" (co-authored with Dana Gillin), and his insights into effective social media ROI strategies.

Beyond his books, Gillin writes regularly for various publications and maintains several blogs, including NewspaperDeathWatch.com. He is a Senior Research Fellow and Director at the Society for New Communications Research, playing a vital role in advancing the study of new media. Residing in Framingham, MA, with his family, Gillin is deeply rooted in his community and an avid follower of the Boston Red Sox.