Rich Delaney

Rich’s recently published book, Power Up Your Selling Effectiveness helps individuals and organizations achieve greater success.

Before becoming President of 20/20 Marketing, Rich served as Senior Vice President and Director of Marketing of UMB Financial Corporation.  Although having helped small offices grow, Rich has held senior level marketing positions with ITT Corporation, Montgomery Ward Corporation, FMB Corporation and Caterpillar Corporation.

20/20 Marketing helps companies get more from their marketing, sales efforts and employees with a focus on strategic planning, integrated marketing communications, sales development programs, and improved advertising communications strategies.  Founded in 1997, the firm has built on its past experience with small and large companies in diverse industries including banking, construction equipment, consumer finance, advertising, and retailing.

In addition to helping companies with their brand identities, advertising campaigns, and product concepts, Delaney has written numerous articles, the most popular being 360° Dynamic MarketingÔ for Greater Sales Success and Making A Sales Culture Come To Life, which have appeared in regional business publications. Rich has served as a board member of the Advertising Club of Kansas City and the Business Marketing Association, and the Bank Marketing Association.  He is also active in Toastmasters International, the National Speakers Association, and the Advertising Education Foundation, Inc.   

Rich earned an MBA in Finance from the University of Chicago, a Masters of International Marketing degree from the American Graduate School of International Management (Thunderbird), and a Bachelor of Science degree in Operations Management from the University of Arizona.

MOST REQUESTED TOPICS:

Improving Profitabilty and Marketing Impact

This highly interactive program points out the pitfalls that most companies get caught in and how to avoid the common traps to profitability and improved sales results.  Rich sites real life examples to make his point and provides actionable steps for success.  

Achieving Strategic Planning Success

Although planning is often seen as a burden that must be endured Rich points out not only the benefits but a process that is esay to complete and has real impact on an organiaation that is committed to improving their competitive edge and profitability.  

Selling Smarter

This program is filled with key success, and failure, stories that make the point that selling needs to be done not only with shoe leather but brains.  Excerpts from his book, Power Up Your Selling Effectiveness, are used to drive the point home on how to standout in your field and win the sale in creative ways.   

How to Improve Top-Line Results

Selling and service are intermeased and must be addressed together.  This presentaton makes the point in a humorous fashion on how other firms have failed and how your company can succeed by applying the key steps that are presented in this high energy program.  

Using Your Customers to Provide a Strategic Advantage

Getting more customers is a key strategy for most companies but they end up overspending and obtain mixed results.  They often overlook their main asset in new customer acquisition – their current customers.  This program presents action steps to leverage their customers to obtain that competitive advantage.