Rick Barrera

Rick Barrera has over 25 years of experience as a marketing consultant and business owner, focusing on innovative business solutions and strategic brand building. As a keynote speaker, he shares his insights through real-life stories and forward-thinking concepts, captivating a diverse range of audiences.

He serves as the Head of Faculty for The Center for Heart Led Leadership in Denver, Colorado, and frequently hosts "Connect and Collaborate Radio" on Denver's MoneyTalk Radio. Additionally, he co-hosts The Financial Advisor Show Podcast. Barrera has substantially influenced the operational and strategic frameworks of companies, leading to enhanced customer service and accelerated revenue growth. His expertise has benefited organizations including Abbott Labs, Ameriprise, Auto Crib, AutoZone, Bayer, Caterpillar, GMAC, IBM, Invisible Fence, Husqvarna, Intel, Merrill Lynch, and Verizon.

Barrera is the author of several influential books, including "Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences," which achieved bestseller status on the Wall Street Journal and Business Week lists. His upcoming book "We Before Me" focuses on leadership principles. Barrera also emphasizes the importance of customer engagement through his concept of creating "Moments of Magic" in customer interactions and teaches the Collaborative Selling Methodology to enhance sales effectiveness.