Rob Frankel

Rob Frankel has been acknowledged for his expertise in branding, with his articles reaching a global audience in six different languages across multiple continents. He is a regular contributor to major media outlets including the Los Angeles Times, Wall Street Journal, Washington Post, NBC Nightly News, New York Times, National Public Radio, Washington Times, Business Week, ABC-TV, FOX News/Television, CNBC, Associated Press, Reuters, and the British Broadcasting Corp (BBC).

After graduating from the University of California at Berkeley, where he pioneered the major in Economic History, Rob spent eight years at some of the world's largest advertising agencies before founding Frankel & Anderson, a company known for its Advertising, Marketing & Killer Creative™. He currently offers consultancy services globally, specializing in revitalizing and monetizing brands.

Rob Frankel's book, "The Revenge of Brand X: How to Build A Big Time Brand™ On The Web or Anywhere Else," has been widely acclaimed and recognized as essential reading in marketing circles. His approach to branding, which focuses on positioning brands as the sole solution to customer problems, sets him apart from traditional branding theorists.

In addition to his consulting, he is the founder of i-legions.com, a company dedicated to building and managing revenue-generating Branded Communities for clients worldwide. His speech topics include "Branding in the Fourth Dimension," "Only the Strongly Branded Survive," and "Branded Community®: the way to generate revenue while building your brand," among others. These presentations underscore his unique perspective on branding and marketing in the digital age.