Ross Shafer

Six-Time Emmy Award-Winning Comedian, Network TV Host, and Best-Selling Business Author of 10 Books on Reinvention and Resilience.

With more than 35 years of experience in show business and media, the six-time Emmy Award-winning comedian, writer, and former network TV host Ross Shafer is also a seasoned entrepreneur who began his business career at the age of 21. He has successfully rescued 23 different companies from bankruptcy and resold them.

Shafer's unique blend of entertainment and business acumen has led to the authorship of 10 popular business books, including "Nobody Moved Your Cheese," "The Customer Shouts Back," "Grab More Market Share," "Customer Empathy," "Are You Relevant? Absolutely Necessary," "Behave Like a Startup," "Success: It’s on You," "No More Customer Friction," and his 2021 release on resilience, titled "RATTLED."

Having spoken and consulted for over 3,000 clients including Apple, Microsoft, Chrysler, Adobe, MetLife, Hyundai, Hilton Worldwide, AT&T, Marriott, FedEx, and Toyota, Shafer has offered transformative insights on customer experience management. He emphasizes the importance of reducing customer service blunders rather than solely focusing on exceeding expectations, a philosophy that has redefined how organizations enhance customer satisfaction. He argues that the pandemic has shown that "we don’t have to over-delight everyone. We just need to make fewer blunders. Don’t disappoint customers and your customer scores will soar." Shafer continues to provide entertaining and enlightening perspectives to help individuals and organizations adapt to change and maintain resilience amidst evolving market dynamics.