Sanja Partalo

Sanja is a Vice President at WPP, the world's largest marketing services company, where she is responsible for developing group's corporate digital strategy and capabilities through investments, acquisitions, and partnerships. In addition to sourcing investments, Sanja's remit includes developing links between WPP investment portfolio (Refinery29, Gimlet, VICE, AppNexus, and Percolate, among others) and operating companies, and delivering on WPP’s commitment to be a strategic investor and an early adopter. Sanja is also tasked with shaping WPP’s global strategic partnerships with all the major digital media platforms including Google, Facebook, Twitter, Snap and Amazon, with the goal of driving competitive advantages through innovation. She runs the WPP Digital Advisory Board in the US and builds group-wide communities and investment cases around key business transformation topics - such as artificial intelligence, voice platforms and emerging media formats.

Sanja holds an MBA from Columbia Business School, where she serves as an Adjunct Professor of Marketing. She has consulted a number of early stage start-ups and is especially proud of her work with the Female Founders Fund.

Sanja started her career in government and politics, serving on numerous political campaigns. She was born and raised in Bosnia.