Sara Wilson

Sara Wilson is a digital content strategist and Gen Z marketing expert with a deep focus on web3 communities and Gen Z consumption trends. Wilson combines her extensive journalism experience and digital marketing skills gained from over two decades at top publications and social platforms like Facebook & Instagram. She frequently speaks and leads workshops on the concept of "digital campfires," a term she originated in the Harvard Business Review to describe the types of spaces young people are gathering in online today. Her expertise in creating and nurturing digitally devoted communities has made her a sought-after speaker and consultant for internal teams at global brands and platforms, including YouTube, Microsoft, and now as the Interim Director of Marketing at Rove.

As the founder and principal of SW Projects (swprojects.co), Wilson has adeptly guided brands such as Nike, Birchbox, Bumble, the New York Times, National Geographic, and Sony Pictures Television in reaching audiences with greater impact. Her leadership at SW Projects has also extended to new digital arenas, emphasizing the rise of web3 and building intimacy with audiences through innovative digital strategies.

Prior to her current roles, Wilson managed lifestyle partnerships at Facebook & Instagram and honed her editorial skills as an editor at The Huffington Post and Los Angeles magazine. Her authoritative voice on digital strategy has been recognized in publications including Forbes, Women's Wear Daily, Vogue, and Fast Company. Wilson also engages wider audiences through "The Digital Campfire Download," a series where she interviews innovators of digital-first brands and platforms. Her contributions to the discourse on digital strategy extend to respected outlets like the MIT Sloan Management Review, AdAge, Quartz, and her writings for the Economist, People magazine, and The Independent. Her speech topics at major events such as SXSW further underscore her deep understanding of and influence on today’s digital landscape.