Sima Dahl, CSP

Sima Dahl, known as America's Personal Branding Champion, is a branding visionary who will transform your perception of generating demand with her Sway Factor™ system. This innovative approach not only enhances personal branding but also optimizes sales, employee retention, talent acquisition, and transforms employees into effective brand ambassadors. With an early career as an award-winning B2B corporate marketer, she founded Sway Factory, Inc., a Chicago-based consulting and training firm in 2008, which specializes in helping business professionals harness social media to build brands and drive sales.

Dahl's methodology and dynamic delivery provide a simple framework that encourages even the most skeptical stakeholders to embrace the power of personal branding and digital footprints. Known for turning complex theories into actionable tactics, she addresses crucial topics such as content marketing strategies, social selling, and the role of continuous networking in career advancement. She challenges her audiences—from Boston to Budapest—to stand out, stay relevant, and remain in demand. Her emphasis is not just theoretical but intensely practical, focusing on generating tangible results in areas like referrals, sales, and marketing ROI.

Beyond her leadership at Sway Factory, Inc., Sima Dahl also contributes to the field through her writing for the American Marketing Association and is a co-author of two anthologies on personal branding and social selling. She has served on the boards of the American Marketing Association and Business Marketing Association for over 12 years, demonstrating her commitment to the advancement of marketing practices. Additionally, she is faculty at Lake Forest Graduate School of Management and a member of the National Speakers Association. Her impressive client list includes names like Motorola, USG, Jones Lang LaSalle, Mesirow Financial, Cisco, Allscripts, CDW, Harley Davidson, Medline, Rust-Oleum, Walgreens, United Airlines, and Zebra Technologies. Whether consulting or speaking, her passion ignites transformative action among her audience and clients alike.