Steve Heroux

Steve Heroux's journey in the sales industry began unexpectedly at the age of 18 when he took his first job selling Cutco Knives. Demonstrating an exceptional knack for sales, he became the number one Cutco representative in the United States during his senior year of college. His accomplishments continued at AFLAC, where he rose to the top position in a competitive field of 60,000 agents.

Following his personal sales success, Heroux transitioned into a role as a sales leader, emphasizing the development of what he refers to as Daily Performance Indicators—a concept that has played a significant part in his methodology. Beyond his leadership role, he founded Victory Selling, where as CEO, he has trained thousands of salespeople and led various high-performing teams. His work is noted for a strategic approach that enhances organizational sales processes and introduces innovations such as his "Two Quarters to Greatness" system, which has had a transformative impact on sales organizations.

Today, Heroux is recognized not only for his sales expertise but also as a compelling keynote speaker, particularly in sales motivation, leadership, and business development. His presentations challenge traditional sales paradigms and are well-regarded for their engaging mix of humor and insightful content. He also authored "Sales is NOT a Dirty Word," further cementing his status as a thought leader in the field. With a speaking style that incorporates elements of stand-up comedy and thought-provoking insights, Heroux continues to influence the sales industry by emphasizing integrity, honesty, and humility.