Taddy Hall

Taddy Hall is a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy. His articles on innovation have appeared in The Harvard Business Review (12/2005 and 1/2009), The Wall Street Journal, Ad Age, and CMO Magazine. Taddy is also co-author of The Online Advertising Playbook, published by J. Wiley in April, 2007.

Over the last decade, Taddy has collaborated with HBS Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and Marketing Malpractice (HBR) as well as on the growth of a related consulting practice. Taddy and Prof. Christensen are currently working to deliver their unique tools and frameworks to executives in Emerging Markets. In 2011, he has led projects involving more than a dozen diverse companies in Brazil, Colombia, Mexico, and The Philippines.

Taddy has worked actively with the Endeavor (www.endeavor.org) organization since 1997. A member of the Endeavor Global Advisory Board, Taddy advises Endeavor Entrepreneurs – a network of 600+ leaders – to help them build profitable growth companies.

Taddy began his career in Venture Capital / Private Equity, working for Advent International both in the US (3 yrs.) and Latin America (2 yrs.). He transitioned from finance to operations, managing five venture backed businesses.

Taddy also served as the Chief Strategy Officer for the Advertising Research Foundation (2003-2008) where he leveraged deep expertise in Media, Digital Technologies, and Research Methodologies to help senior executives succeed in challenging competitive contexts.

Currently, Taddy works as SVP and global innovation expert for Nielsen, helping clients meet their goals for growth and innovation.

Taddy holds a Bachelor of Arts Degree from Yale University and an MBA from Harvard University. At Harvard Taddy worked as an Independent Researcher with Competitive Strategy authority, Professor Michael. E. Porter.

Specialties: consulting, growth, innovation