Tana Goertz

Tana Goertz is a businesswoman, inspirational speaker, business consultant, mental health life coach, and author with a record of proven results. Her business acumen has saved her clients in excess of $600 million USD. Goertz became a household name and a TV personality when she was the runner-up on both NBC hit shows, “The Apprentice” and “Reality Stars Fear Factor.” Goertz showed the world that Fear was NOT a Factor for her.

Goertz was one of the first hires on the Donald J. Trump for President campaign in 2015, where she served as Donald Trump’s original HYPE girl, a national TV spokesperson, and senior advisor to him. Due to her winning record and huge win in Iowa, she was re-hired for her leadership, trusted advisory, and forward-thinking tactics as part of President Trump’s 2020 re-election campaign.

Goertz left the political arena thrilled to resume her career as a professional speaker, life coach, and youth mentor. Her passion is people, and her purpose is loving them. She’s back on stage, helping others attract success in their personal and professional lives. Her most popular presentations are “Rewriting the Political Playbook," “The Art of Being Unforgettable,” and “God will NEVER Fire You.” Participants return to work “Fired-Up” and see significant improvements in their jobs, projects, and personal lives after hearing her speak.

As a personal friend and loyal adviser to the President for two decades, President Donald Trump said, “Tana is truly a star – she has that rare combination of laid-back charm and razor-sharp execution. She doesn’t put up with nonsense. Tana combines a ‘can-do’ attitude, spirit, and energy with vision and execution to propel individuals beyond their current limitations.”

Goertz is traveling the country with her new memoir, “From the Basement to the White House,” inspiring people that it’s never too late to reinvent yourself and start living the life you’ve dreamed of and that adversity allows us to prove ourselves. Goertz has two grown children and lives in Iowa with her husband.