Tiffani Bova

Tiffani Bova is a globally recognized thought leader in business growth and innovation, ranked among the Top 50 Business Thinkers in the world by Thinkers50 for six consecutive years. Renowned for reshaping perceptions of growth, as noted by Forbes, Bova combines her extensive real-world experience with academic insights, making her a trusted advisor to top executives in the tech industry.

Over her nearly 30-year career, Bova has held pivotal roles that have helped shape the technology landscape. She most recently served as Salesforce's Growth and Innovation Evangelist, where she guided clients and industry leaders through transformative growth strategies. Prior to Salesforce, Bova was a Research Fellow at Gartner, where her foresight and guidance helped major tech companies such as Microsoft, Cisco, Salesforce, IBM, and Amazon-AWS transition to as-a-service business models, creating new billion-dollar revenue streams. Her leadership also spanned roles in sales, marketing, and customer service for both start-ups and Fortune 500 companies, where she drove significant revenue growth.

Bova’s expertise as a pioneer of cloud computing in the late 1990s and early 2000s further cemented her influence. She led sales, marketing, and customer service efforts for two of the largest web-based start-ups in the U.S. and helped a Fortune 500 company generate $300 million in revenue over just two and a half years.

Currently, as a leader at The Futurum Group, Bova runs the research and strategy organization, focusing on scaling data and intelligence platforms for clients. She also spearheads the group’s efforts in technology and telecom channels, highlighting the impact of connected go-to-market strategies and alliances.

Bova is also a Wall Street Journal bestselling author, with her books "Growth IQ" and "The Experience Mindset" earning widespread acclaim. She regularly shares her insights through high-profile media outlets such as Harvard Business Review, Fortune, Fast Company, Bloomberg, and Forbes. Additionally, Bova hosts the popular podcast What’s Next! with Tiffani Bova, where she explores emerging trends in business, leadership, and technology.

With a career dedicated to driving innovation and growth, Tiffani Bova continues to shape the future of business strategy and technology.