Tony Sales

Tony Sales is the Co-Founder and Chief Innovation Officer of We Fight Fraud and Underworld TV. As a child, Sales was drawn into a world of crime that would lead into adulthood with devastating consequences not only for himself but for financial institutions around the world. In 2009, after spending half a decade as a fugitive, Sales went to prison. He had an epiphany during the sentence following a visit from his wife and children. He wanted to make it up to his victims by using his knowledge to prevent financial crime. Everyone laughed at first, but it seemed like an obvious fit for Sales.

In 2012, Sales said “Data is the new cash” because criminals understand the value of data, businesses should expect ransom attacks to be coming. The year after the prediction, in 2013, the first ransomware attack happened.

Over a decade later, now reformed and trusted, Sales is considered one of the world’s leading authorities on social engineering, fraud, and cybercrime. He is the author of "The Big Con: How I Stole £30 Million and Got Away With It." Working alongside law enforcement and academic leaders, he has advised governments, financial institutions, and some of the world’s biggest brands on fraud and financial crime strategy. His criminal insight has become invaluable. Unlike most other security consultants, he is able to articulate the threat, making him a popular figure who regularly appears on TV and Radio.