Sally Hogshead

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5 out of 5

Personal Branding Expert, NYT Best-Selling Author, Hall of Fame Speaker, CEO of How to Fascinate, Creator of The Fascinate Test

Travels From Travels From:
Orlando, FL, USA
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Sally Hogshead Biography

Growing up with the last name Hogshead would give anyone a quirky point of view.

After graduating from Duke University, Sally Hogshead skyrocketed to the top of the advertising elite, creating TV commercials for brands like Nike and Coca-Cola.

At age 24, she was the most award-winning copywriter in the U.S. By 27, she’d opened her first ad agency in Los Angeles. And at 30, her work was hung in the Smithsonian Museum of American History.

Today, Sally Hogshead writes New York Times bestsellers on the science of fascination… why we’re impressed by certain people and brands.

She has twice been named the #1 Global Brand Guru, and frequently appears on NBC’s morning show, TODAY. The press described her as a “superstar” and “force of nature” who “changed the face of North American advertising.”

Hogshead is the creator of the Fascinate® Test, the first personal brand measurement, which identifies your most fascinating and impressive qualities. More than one million professionals have taken her test, including leaders in companies such as Facebook, Porsche, NASA, and Twitter.

Sally Hogshead is one of only 189 professional living speakers to be inducted into the Speaker Hall of Fame® …the industry’s highest award for professional excellence.

Hogshead’s mission in life is to bring back the hogshead as a unit of popular measurement in the U.S.

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Speaker profile last updated by AAE Talent Team on 10/09/2024.

Sally Hogshead Speaking Topics

  • WHY DIFFERENT IS BETTER THAN BETTER

    It’s no longer enough to be good, or better, or even the best. Now the question is… what makes you DIFFERENT?

  • THE ONE QUESTION YOU MUST ASK YOURSELF

    Are you more intelligent than the average person? Studies show that 90% of people believe so. (In reality, of course, 50% are above average and 50% are below.) So we overestimate ourselves because we want to be smart. But today, intelligence isn’t what distinguishes the high-performers from the rest. What’s the one question you must ask yourself? Sally reveals the surprising answer.

  • THE $5,000 WORD

    When is a single word worth $5,000? In her keynote to 3,000 members of the National Speakers Association, Sally reveals her research on our unexpected patterns of persuasion.

  • DO YOU LIKE THE TASTE OF JÄGERMEISTER?

    Jägermeister tastes like a toxic combination of kerosene and battery acid. So why is it the #8 top selling spirit in the U.S.? It’s the most popular brand nobody likes. Sally discovered the answer when Jägermeister’s CEO tapped Sally to lead their brand campaign. With her signature whip-smart storytelling, Sally reveals why polarizing people and brands conquer the competition in any competitive marketplace.

  • HOW ULTRA-PERFORMERS GET RESULTS

    At the world’s most prestigious event for the top 1% for financial advisors, hosted by Million Dollar Round Table, Sally shared her newest research about high-performers. In one hour, she increased their confidence 160%.

Sally Hogshead Videos

  • Unlearn Boring
  • How to Turn an AV Glitch into a Win
  • What High Performers Do Differently

Sally Hogshead Books

  • How the World Sees You: Discover Your Highest Value Through the Science of Fascination
    How the World Sees You: Discover Your Highest Value Through the Science of Fascination
  • Fascinate: Your 7 Triggers to Persuasion and Captivation
    Fascinate: Your 7 Triggers to Persuasion and Captivation
  • Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life
    Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life

Speaker Lists Featuring Sally Hogshead

FAQs on booking Sally Hogshead

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  • What are the speaker fees for Sally Hogshead

    Speaking fees for Sally Hogshead, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sally Hogshead are for live events and for virtual events. For the most current speaking fee to hire Sally Hogshead, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Sally Hogshead speak about?

  • Where does Sally Hogshead travel from?

    Sally Hogshead generally travels from Orlando, FL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Sally Hogshead’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Sally Hogshead for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sally Hogshead for your next private or corporate function.
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Sally Hogshead is a keynote speaker and industry expert who speaks on a wide range of topics such as WHY DIFFERENT IS BETTER THAN BETTER, THE ONE QUESTION YOU MUST ASK YOURSELF, THE $5,000 WORD, DO YOU LIKE THE TASTE OF JÄGERMEISTER? and HOW ULTRA-PERFORMERS GET RESULTS. The estimated speaking fee range to book Sally Hogshead for your event is $30,000 - $50,000. Sally Hogshead generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Erica Dhawan, Daymond John, Cheryl Cran and Libby Gill. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sally Hogshead for an upcoming live or virtual event.

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